In the ever-evolving landscape of marketing, small businesses in Australia are constantly seeking innovative ways to promote their products and services. One often overlooked yet powerful tool in the marketing arsenal is bookmark printing…. These are provided with the highest level of Print Quality..In this article `Bookmark Printing Australia’, we’ll delve into the details of bookmark printing as a return on investment (ROI) marketing tool, exploring stock options, finishing choices, and the incorporation of QR codes to enhance bookmark marketing strategies.
Why Bookmarks Printing ?
Bookmarks may seem like a simple and traditional item, but their effectiveness as a marketing tool should not be underestimated.
Unlike digital advertisements that can be easily ignored, personalised bookmarks offer a physical presence that engages users on a personal level.
Here’s why bookmarks make for a strategic marketing choice:
1. Tangibility and Longevity
Printable bookmarks are physical items that users can touch, feel, and use regularly. Unlike digital ads that disappear with a click, bookmarks have a longer lifespan, providing continuous exposure to your brand.
2. Targeted Marketing
By distributing bookmarks in specific locations or events relevant to your target audience, you ensure that your marketing efforts reach the right people. This targeted approach enhances the effectiveness of your promotional campaign.
3. Cost-Effectiveness
Custom Bookmark printing is a budget-friendly option for small businesses. With the right design and distribution strategy, you can achieve significant results without breaking the bank.
Bookmark Printing Australia – Designing Effective Bookmarks
Stock Options
Choosing the right paper stock is crucial for the overall quality and durability of your bookmarks. MVP Print offers a range of stock options suitable for various preferences and budgets:
1. Standard Weight Coated Paper
Ideal for cost-conscious campaigns, the standard paper provides a clean and functional look. Printed Bookmarks are generally produced on 310gsm Artboard material – It is tangible and easy to distribute in bulk, making it a popular choice for large-scale promotions.
2. Premium (Heavy) Coated Paper
For a more sophisticated feel, premium coated paper is an excellent option. At 350gsm, or even 400gsm, these are high-density paper stocks that provide a premium look and feel.
The coating adds a subtle shine, enhancing the visual appeal of your custom bookmarks and making them stand out.
3. Recycled Paper
Appeal to environmentally conscious consumers by opting for recycled paper. This Bookmark Printing choice aligns with eco-friendly values and can be a key selling point for businesses focusing on sustainability.
Finishing Options
Enhance the visual appeal and durability of your bookmarks with various finishing options:
1. Matt or Gloss, or Velvet Laminate when Printing Bookmarks
Choose between a Matt Laminate for a subtle and elegant look or a Glossy finish for a vibrant and eye-catching appearance. The finish not only affects the Full Colour aesthetics but also influences the durability once you have the bookmarks printed.
2. UV Coating for Bookmark Printing
Adding a UV coating provides a protective layer that not only enhances the bookmark’s durability but also gives it a professional and polished appearance. This option is particularly useful for bookmarks that will be frequently handled.
3. Die-Cutting in Bookmark Printing
Stand out from the crowd with custom shapes and designs through die-cutting. This option allows you to create bookmarks that align with your brand’s unique identity, leaving a lasting impression on your audience.
Incorporating QR Codes for Enhanced Marketing
In the digital age, integrating QR codes into your bookmarks can take your marketing strategy to the next level. QR codes provide a convenient bridge between the physical and digital worlds, allowing users to access additional content, promotions, or websites with a simple scan. Here’s how you can leverage QR codes for bookmark marketing:
1. Link to Exclusive Content
Encourage users to scan the QR code for access to exclusive content such as behind-the-scenes footage, limited-time offers, or downloadable resources. This adds value to your bookmarks and keeps your audience engaged.
2. Social Media Engagement
Direct users to your social media profiles by embedding QR codes that lead to your Facebook, Instagram, or Twitter pages. This fosters a stronger online presence and encourages users to connect with your brand on different platforms.
3. Discounts and Promotions
Drive sales by offering QR code-exclusive discounts or promotions. This not only incentivizes users to make a purchase but also provides a measurable metric for the success of your bookmark marketing campaign.
What to Include on a Bookmark?
We get plenty of Graphic Design files from clients marketing their Business that are often missing a key aspect of the contact details.
Make sure, at the very least, you have your Business name, Email and Phone Number on your Bookmark
It’s OK for the Artwork, Images and Colours to dominate the Bookmark, but make sure they know how to contact you.
Print Bookmarks for a Huge ROI !
In conclusion, bookmark printing is a valuable marketing essential for small businesses in Australia.
MVP Print offers a range of bookmark printing options to tailor your bookmarks to your brand identity, ensuring maximum impact. Ordering is easy.. we offer templates on request. All you need to do is submit and upload your design, and we will set up an online proof o your print-ready files for your approval. It’s that easy!
Need Fast Bookmark Printing? Check out our same-day dispatch and Next-day Dispatch options or Printed Bookmarks.
By incorporating QR codes and strategic design choices, you can elevate your marketing efforts, engage your target audience, and achieve a tangible return on investment.
Don’t underestimate the power of bookmarks – they might just be the key to unlocking new opportunities for your business in the competitive Australian market.
