Bookmark Printing is a great way to increase the visibility of your business and promote brand recognition.
Not only are Personalised Bookmarks an affordable marketing tool, but they also provide a tangible product that customers can keep and use.
With bookmark printing, you can customize the design to make sure it best represents your business’s aesthetic while providing useful information to customers.
Best used as a gift, custom bookmarks provide a constant subconscious brand reminder in from of your prospect every time they pick up their favourite novel.
Book Clubs, Publishers and Self Publishers often leverage a Bookmark Printing Service to use as gifts when promoting a book. Adding your brand in for free is a no-brainer.
Benefits of Bookmark Printing
Custom Bookmarks are a great marketing tool because they can be used in a variety of ways: as giveaways at events, mailed to prospects and customers, or even inserted into packaging for loyal users. Kind of like a big, long Business Card!
Additionally, bookmarks provide a way to remind your customers about your business in an unobtrusive way that won’t come across as spam. Print a Full Colour Bookmark and its ROI can often be longer lasting than a flyer, due to its dual usability.
By printing Custom Bookmarks with your contact information, branding elements, and other useful details, customers can easily come back to you when needed.
Pricing for Bookmark Printing
Bookmark printing can be an affordable option for businesses of all sizes.
Depending on the size and type of paper used, prices typically range from $0.15-$0.50 per bookmark.
Most printing companies also offer bulk discounts if you are looking to purchase a large number of bookmarks.
Types of Bookmark Printing Paper
When it comes to bookmark printing, there is a wide variety of paper types available that can be used depending on the desired look and feel of your design. Common options include:
- Glossy paper: for a sleek and shiny finish that will make colours pop
- Matte paper: For a more subtle and muted look
- Recycled paper: an environmentally friendly option
- Uncoated Paper (System Board) or a more traditional and unique look
Use at least 300gsm stock for your printed Bookmarks. Anything less will look cheap and compromise your brand and hard work.
Types of Bookmark Printing Finishing
Once you have determined the best paper for your bookmark printing job, you can also choose from a variety of finishing options. Common choices include:
- Round cornering: gives bookmarks an elegant look and helps them stand out
- Foil stamping: adds a metallic shine to make colours pop
- Embossing/debossing: gives bookmarks a 3-dimensional feel
- Spot UV: adds a glossy finish to certain parts of the design
Laminate options for Custom Bookmarks
For extra protection, you can also opt to have your bookmarks laminated. This will help protect them from dirt, water damage, and other wear and tear.
Most Popular lamination options include:
- Gloss Laminate: For a sleek look that shows off the design photos and images
- Matt Laminate: for a more subtle look.. almost a waxy feel.
- Velvet Soft Touch Laminate: for a softer, velvety feel when touched
QR Codes on Bookmarks
Another great way to make the most out of your bookmark printing is by including QR codes in your design.
These unique barcodes can be scanned using a smartphone and linked directly to any web page or digital asset you choose.
This makes it easy for customers to access additional information about your business, such as product catalogues, company newsletters, social media accounts, or even a special discount offer your business is promoting. This can help you refine and optimize your marketing strategy for maximum reach and impact.
Marketing with Bookmark Printing
Bookmark printing can be an effective way to get your business name, logo, and other branding elements out into the world. You can market with bookmarks in several ways including:
- Give away free bookmarks at events or conferences
- Using Bookmarks to Drive Customers to Your Business
Once you have your bookmarks printed, you can use them to drive customers back to your business. Here are a few marketing techniques you can use :
- Insert them into product packaging as a way to promote loyalty and remind customers of your brand
- Hand out bookmarks at events and trade shows—especially if they feature special offers or discounts
- Include bookmarks in direct mail campaigns as an added incentive
- Place bookmarks in strategic locations, such as libraries, coffee shops, and other places where your target audience frequents – the same technique you may use with Beer Coasters at restaurants.
Bookmarks – A Cost Effective Solution
Ultimately, bookmark printing can be a great way to raise brand awareness without breaking the bank.
By including attractive designs with useful information about your business, you can reach customers and keep them coming back for more. Bookmark printing is an excellent way to promote your business and grab the attention of potential customers.
And if you need to print bookmarks in a hurry ? Fast bookmark printing is easy. Any decent and reputable print business will be able to cater to a 24 hour print run without too much difficulty.
