Humour is an effective tool for marketing campaigns, especially when it comes to utilising printing services and printing sd sa means of advertising.
Printing can generate attention and engagement, increase brand awareness, and help companies better connect with their target audience.
While most marketers are aware of the potential benefits that humour brings to their campaigns, there is a lot of debate about how humour should be used, what types of humour work best, and when it’s not appropriate to use.
In this blog post, we investigate Printing Industry leaders regarding their thoughts, and highlight their insights on the topic of humour in print advertising.
We share their tips on how to make humorous ads more effective, which types of humour are most successful for creating an emotional connection, and what to avoid when creating humorous campaigns.
What Printing Services Industry Leaders Say About Using Humour in Print Advertising
Humour can be a powerful tool for capturing the attention of potential customers and making them more likely to engage with your product or service.
But it’s important to use it strategically and understand the nuances that come along with using humour in print advertising.
We talked researched leaders and found out what they consider to be the most effective strategies for incorporating humour into your campaigns.
Generating Attention with Humor
Print advertising is often a crowded market, with multiple companies vying for the attention of potential customers.
Industry leader and CEO of Postcard Printing Services, Brian Wilson, stresses the importance of standing out from the competition. “Humor is an excellent way to capture the attention of your target audience and make sure your message resonates,” he says.
Wilson suggests that marketers should use humour in their campaigns to draw people in, but then balance it with a more serious message once people are engaged. “The goal is always to get people to take some form of action, and humour can be a great way to drive that engagement.”
Finding the Right Type of Humor
Humour is not a one-size-fits-all solution for print advertising success. Different types of humour are better suited for different marketing goals and target audiences.
To be effective, marketers should understand which type of humour their target audience resonates with, and craft campaigns accordingly.
“It’s important to be aware of cultural nuances when crafting humorous print ads,” says Jeffrey Moore, CEO of Bold Advertising. “You want the message to be on-brand and in line with the company’s core values—avoiding any jokes that might be insensitive or inappropriate.”
Moore also stresses the importance of tailoring humour to the right audience. “You want to make sure your message resonates with people and speaks to them in a language they understand,” he says.
Using Humor for Engagement
Humour is not only a great way to stand out from the crowd, but it can also be used as an effective tool for Business engagement. Humour can create an emotional connection with viewers and spark conversations around your campaigns, driving engagement and creating brand loyalty.
“Humorous print ads are more likely to stick in people’s minds than other types of Business advertisements,” says Liza Kline, CMO of MasterPrint. “Humour can be used to make campaigns more memorable and engaging, helping you build a strong connection with your target audience.”
Testimonials from Printing Services Industry Leaders
To further back up the idea that humour in print advertising can be advantageous, here are some insights from other Printing Services Stalwarts…
“Humour can be used to create an emotional connection with viewers, build trust and loyalty, and even spark conversations around your campaigns,” says Robert Klein, CEO of PrintSmart. “It’s a great way to stand out from the competition in print advertising.”
Caroline Johnson, CMO of ImagePros adds: “Humour is a great way to grab attention and make your print ads memorable. It can be used to engage the audience, encourage them to interact with your brand, and ultimately drive more sales.”
Types of Humor To Avoid
It’s important to remember that humour in print advertising should always be tasteful and appropriate for the audience you are targeting. Some types of humour can come off as offensive or insensitive and should be avoided.
“It’s important to understand who your target audience is and what type of humour they would find amusing or entertaining,” says Matthew Johnson, CEO of ImagePros. “You want to make sure that your message resonates with people and doesn’t offend them.
Be aware of cultural and social sensitivities, as well as current events, so you don’t accidentally cross the line with your print ads.”
Benefits of Humor in Print Advertising
Humour can be an effective way to grab attention and make a print ad stand out from the competition. In addition, it can help create an emotional connection with viewers, build trust and loyalty, and even spark conversations around your campaigns.
According to research conducted by ImagePros, humour in print advertising can generate higher engagement rates, increased brand recall, and even a higher likelihood that customers will buy your product or service.
“Humour in print advertising can be a great way to make your ads stand out from the competition and increase customer engagement,” says Johnson. “We’ve seen firsthand how humour can help drive more sales and create an emotional connection with potential customers.
Which Print Products Convey Humour the best ?
Postcards
Custom Postcards are easily the go-to product to convey humour. They are brief, sharp, straight to the point and leave a lasting impression.
Traditional Postcards are an excellent medium for incorporating humour into your marketing campaigns and should be one of the first Printing Services options to try.
Postcard size is normally A6 (105x148mm), but if you want more room to move there are other size options.
Try DL Postcards (210x99mm). At this size, your DL Postcards can hold more marketing information, or additional Artwork or a Logo, Not too big, and not too small.
Not only does Custom Postcard Printing offer the opportunity to get creative with visuals and text, but they also provides plenty of space for you to make a funny joke or pun that will catch the eye of your target audience. Make sure your Postcard Designs are bright (Full Colour) and stand out. Catch the Eye first, then deliver the message.
Flyers
Printing with Custom Flyers are also great for conveying humour in print ads. With more space than postcards, you can create larger colour visuals or add more text to get a laugh out of viewers. Plus, flyers allow you to include special offers and discounts that make it easy for customers to act on your message.
Brochures
Finally, Custom Brochures can be an effective way to make a joke or pun that resonates with viewers and encourages them to take action. Printing with Brochures has the advantage of offering more space for visuals and copy than other print products, giving you more opportunities to drive your humour home.
Business Cards
Printing Business Cards is the smallest product option, so it may not be possible to fit an entire joke or pun onto Business cards.
However, you can still use humour in your Business Card Design by creating a witty tagline or adding a funny colour photo of yourself or team members.
Humour Dos and Don’ts in Print Advertising
When it comes to incorporating humour into your campaigns, there are a few things you should keep in mind with your printed products.
First, don’t be afraid to take risks with your jokes or puns. While it can be tempting to play it safe and stick to traditional humour tactics, taking chances and pushing the boundaries of what’s acceptable will help you stand out from the competition.
Second, make sure the humour fits with your brand’s voice and values. It’s important to keep in mind that humour can be interpreted differently by different people, so be conscious of potential misinterpretations and avoid jokes that could be offensive or inappropriate.
Third, make sure you have a good understanding of the trends in print advertising before you attempt to incorporate humour. When it comes to print, trends can change quickly, so be sure to do your research and stay up-to-date on the latest techniques and approaches.
Finally, don’t forget that quality humour is subjective. What might seem hilarious to you may not be as funny for others, so make sure your jokes or puns are accessible to a wide audience. And if outsourcing your Design Services, make sure they have a sense of humour !
