Looking for a niche ROI that will get your more bang for your buck than endless Facebook Ads ? Postcards are cost-effective and impactful ways to promote your business, products, or services. Postcards offer a unique form of advertising that can reach potential customers quickly and easily. In this blog post we will discuss the benefits of Postcard Printing in 2023.
What is Postcard Printing?
Custom Postcards can be Gloss, Matt or Uncoated Printed cards that are typically sent as mail. They may feature a variety of designs, including your logo images, text, and graphics. Postcard printing is the process of taking these design elements and transforming them into colorful postcards. This can be done by either traditional offset printing or digital printing methods. Most are double sided printing, can be done with your own photos (with one photo or a collage if needed)
Advantages of Custom Postcard Printing
Postcard printing provides a few key advantages over other forms of marketing. Here are just some of the benefits you can expect when investing in postcards for your business:
Cost-Effective :
Postcards tend to be very affordable, especially when compared to other methods such as direct mail campaigns and paid online advertising. The stock is cost effective, and bear in mind that the higher quantity you get, the cheaper per unit each Postcard will be. And in Short runs, Full Colour printing (digital print) will be not much higher in price than Black Only
Postcard Printing – Easy to Distribute :
Postcards are small and lightweight, making them easy to distribute. They can be mailed, handed out in person, or placed in strategic locations. This makes postcard printing a great option for businesses that want to spread the word about their products or services quickly and easily.
Highly Targeted for Effective Marketing :
Postcards can be highly targeted to reach a specific audience, such as prospects or customers in a particular geographic region (eg by State, Town or even for specific Event handouts)This allows businesses to maximize the impact of their postcard campaigns with minimal effort and cost.
Quick Turnaround on Postcard Printing:
Postcard printing typically has a very fast production time, making it ideal for businesses that need to get their message out quickly and effectively. Short, Full Colour runs can be printed and dispatched with Express Delivery within 24 hours.
No more competing Junk Mail :
Avoid the mailbox clutter ! : Postcards are less likely to be discarded as “junk mail” than other forms of printed material. This can help businesses reach a larger audience and ensure that their message is seen by the right people. And in 2023, your Print Advertising will be front and centre in your clients Letterbox.
Variable Data in Postcard Printing :
Variable data printing provides businesses with the ability to customize postcards on an individual basis. This can include adding personalization for each recipient, such as their name or a message tailored specifically to them.
Increased Brand Visibility :
Postcards are highly visible and can help businesses build brand recognition. Postcards also make great handouts at events or trade shows, allowing companies
QR codes on Postcards :
Postcards can be printed with QR codes, which allow customers to quickly and easily access additional information about a product or service. This is a great way for businesses to engage their customers and drive more traffic to their website.
Repeated Visibility for a one-off cost :
Custom Postcards can be sent multiple times, providing businesses with repeated visibility for a one-off cost. This makes postcard printing an effective and economical way to reach new customers and keep existing ones engaged as opposed to Click Marketing, where you pay for every click.
Easy to track and measure Postcard Printing :
Postcards are easy to track, making it easier for businesses to measure the success of their campaigns. Businesses can easily determine which postcards have been opened and read by using Discount codes and inbound email data tracking, and what kind of response they are getting from their customers. This helps them make more informed decisions about future marketing efforts.
Eco-friendly :
Unlike some other forms of printed marketing materials, postcards are made from recycled paper, making them a great choice for businesses that want to reduce their Carbon Footprint. FSC Stocks also can be used which shows customers that a business is taking an active role in protecting the environment.
Mix Up your Postcard Size to suit your Style and Budget :
Most Postcard designs come in a variety of sizes, making them perfect for any budget and style. Most are A6 or DL Postcard Size, but often clients will downsize to A7 or Upsize to A5. Keep your Postcard sizes under A5 though so it fits in the Letterbox ! Good Print Houses who print postcards will have Postcard templates to help you create your Artwork. email then, start designing today and make your Brand Shine !
DL Postcards are 210x99mm
A6 Postcards are 105x148mm
Die-Cut your Postcard to Catch the Eye… :
Why not customise and shape your Postcard away from a traditional square or rectangle design ? This could help your postcard stand out and catch the eye of potential customers. Making it even more memorable in their minds and therefore making them think about you when they need a product or service related to your business.
The advantages of postcard printing make it a great way for businesses to promote their products or services without breaking the bank. When used strategically and in a targeted fashion, postcards can be an effective tool for increasing brand awareness and generating leads. Fin a printer with a broad range, will deal in large or small postcard quantities, and have a quality online system where you can simply upload you postcard design options. With these benefits in mind, why not give Postcards a try? Your business could benefit greatly from this cost-effective form of advertising.
