Once you have gained customers and clients, it’s just as important to keep them. Having the right kind of communication with your clients means that you’ll be able to cater to their needs more effectively and they will feel like you care about them and their business. So how can you show your clients you care, and how can you also utilise print media to do so?
In this digital age, it’s always so easy to send an email or text message and for it to be deleted or passed off as something that is not very caring or thoughtful. Print media adds a personal touch for your clients and will be an unexpected, yet pleasant surprise when it arrives in their mailbox. There are a number of different ways you can use print media to help your clients stay on board and to ensure they feel appreciated.
Birthday cards
Birthday cards are usually sent to friends and family, so why not clients? Whether it’s the business owner’s personal birthday or the anniversary of their business being open, sending a birthday card in the mail is a friendly and warm gesture that shows you have a keen eye for the smaller details. It demonstrates that you care enough to track an important event of theirs and helps them to feel appreciated.
Sympathy cards
It’s never a nice event in anyone’s life to lose someone special. You may hear about a loss experienced by the client and of course, you will want to send on your condolences. A sincere expression of sympathy will always be well received. Whether it is a card on it’s own or it is accompanied with a bunch of flowers, your client will certainly feel appreciated and thankful that you care enough about them to send them a card during this difficult time.
Christmas cards
Christmas messages sent via email are always nice, but can be easily deleted and forgotten. If you want to make your clients feel just that little bit more special, go to the trouble of sending a traditional christmas card in the mail from your business. It’s a simple way to show appreciation for them and shows that you can and will make an effort for them, even if it is just a simple Christmas card. If your company serves a more diverse client base, consider sending cards that are more inclusive to other holidays during the festive season.
Send out a newsletter
It’s always nice to send a frequent newsletter to your clients. Email newsletters are often not read and deleted instantly, but one sent in the mail is a great way to let clients know about any changes in the company, new products and any special events that may be coming up soon. Sending a newsletter doesn’t have to be done on a very frequent basis, so a monthly, bi-monthly or even a quarterly paper newsletter should be sufficient.
Add a call to action
At the end of the day, by sending print media to your clients, you inevitably want them to do something for your efforts. You might want them to upgrade a package they’re currently on, or perhaps you’d like them to share the news about how great your business is. Simply put, adding a call to action to your print media will help them to do just that. Whether you ask them to contact you about their needs, or you provide them with some of your business cards to share with friends and local businesses, by providing a call to action you’re going to be helping them to do the things you’d like them to do, in a friendly manner. By asking them to perform an action, they’re keeping you at the top of their mind as well as becoming more involved with your business.
Small gestures go a long way
You don’t have to spend hundreds and thousands of dollars on keeping your clients happy. It could be a simple survey you ask them to complete in order to get to know them better, or to find out details like birthdays and special events of theirs. By getting to better know your clients, you’ll be able to learn what’s important to them and what kind of correspondence they will appreciate.
A simple Christmas card, birthday greeting or annual newsletter might be the best method to keep clients happy and remind them that you are doing a great job for them. It may seem like a small gesture, but a humble card to wish them well or show sympathy in harder times can mean the world to some business owners. In a digital age where everything moves so quickly, a printed gesture for your clients may be exactly what they need to feel appreciated.
By communicating effectively and consistently with your clients, you will be more likely to retain that account. For more advice and industry knowledge, speak to the team of experts at MVP Print today.
